Robin Prinsen

Sr. International Marketing Manager
mail@robinprinsen.nl

ABOUT

With 9+ years of experience, and currently living in Munich, I am enjoying a challenging international job in which I can develop my knowledge and understanding of business processes. I want to inspire my colleagues and improve their performance in order to reach a company’s goals.

EDUCATION

BBA International Business and Languages
Saxion University
Enschede, The Netherlands

2004 - 2009
GRADUATED

High School
Pius X College
Almelo, the Netherlands

Graduated in 2004
GRADUATED



WORK

Performance Marketing Manager
International Furniture Retailer

As the Marketing Manager for all performance marketing channels, I'm responsible for standardizing the way we do our international marketing and optimizing paid and non paid online marketing efforts.


I teach our worldwide spread retail brands about performance marketing and help them achieving challenging goals.

October 2016 - Present


Interim Sr. Marketing Analyst
Elegran Real Estate

I've automated KPI reporting and PPC / SEM campaigns, turning daily tasks into an one-time set-and-forget event. This allowed us to make huge improvements in campaigns instead by analyzing opportunities instead of creating reports and only pausing and creating new or changed listings. Furthermore, I've built a solution that allows tracking customers in both Google Analytics and SalesForce for fully transparent ROI tracking.


By teaching the IT and Content team about SEO, we grew organic traffic by double-digits. We are introducing new features to the CMS that removed many of the bottlenecks and now allows the content team to work more efficiently. Furthermore I've revamped the digital marketing strategy by introducing new traffic sources and optimizations that allowed generating more leads at lower costs, thus increasing profit.

February 2016 - September 2016

E-commerce Manager
Webprint Group (now Smartphoto)

Developing business plan and strategy and execute plans on daily basis Managing SEA, SEO, Affiliate and E-mail marketing teams Cooperation’s with soccer team FC Twente, Groupon, eBay, nation-wide supermarkets Setting-up Radio & TV campaigns.

July 2014 - February 2016

Sr. SEA & SEA Specialist
Webprint Group (now Smartphoto)

Managing SEO and SEA campaigns for the Dutch, Belgian, United Kingdom, German, French and Austrian markets.

March 2012 - June 2014

Freelancer
the Netherlands

  • Developing websites for clients
  • Running small e-commerce websites
  • Selling through eBay and local marketplaces

March 2009 - February 2012

Market research Internship
Betronic B.V.
Amsterdam, the Netherlands

Bachelor thesis: Developing a business plan for renewable energy products in the Belgian, Dutch and German market.

August 2008 - February 2009

Online Marketing Internship
Universpain S.A.
Salamanca, Spain

  • Launching a new language travel agency
  • Online marketing activities for the Dutch market
  • Handling BECA-MEC student subsidies with Spanish government

February 2007 - July 2007



CERTIFICATIONS

Google Analytics Individual Qualification

2016

Google AdWords Fundamentals

2016

Google AdWords Display Advertising

2016

Google AdWords Search Advertising

2016

Google AdWords Shopping Advertising

2016

Bing Ads Certified Professional

2016

DoubleClick Search Fundamentals

2016

Twitter Flightschool

2016

Copernica Marketing Software Fundamentals

2016

Copernica Certified Advanced User

2016


SKILLS

SEA


SEO


E-mail marketing


Affiliate Marketing


Conversion Optimization


Analytics



LANGUAGES

German


English


French


Spanish


Dutch


Danish



CASE STUDIES

RLSA case study

REMARKETTING LISTS FOR SEARCH ADS

As one of the first users of RLSA in the bèta evaluation, I had the chance of creating a case study with Google.

Download PDF

shopping case study

GOOGLE SHOPPING

To promote the new Google Shopping Ads that was going to replace PLA (Product Listing Ads), Google and I did a case study.

Download PDF



CONTACT

Email
mail@robinprinsen.nl

Adress
Munich
Bayern
Germany.

Skype
robnnl

SOCIAL LINKS